Kellogs All Bran ... Iced Tea?

[misterx]

Yeah, this strikes me as strange. This strikes me as something I'll be able to find on sale in bulk at discount stores, when the grocery stores realize nobody will buy it.

Kellog's All Bran. You picture a brown twig-like cereal, right? Stuff that turns to brown mush quicker than even Raisin Bran, right? Good. Now picture this colon-enriching experience getting chummy with your ice tea.

If you are following, you may see why I expect a surplus of this stuff. Who wants to cool down with a nice glass of refreshing iced bran goop? A marketing Titanic, heading straight for the iceberg.

My active imagination aside, the reality isn't so bad. It just so happens the wife found a box of this stuff somewhere, and brought it home. I have eyed the single-serve packet that has sat near my keyboard for two days now, afraid to violate my water in such an unholy way. But today, maybe because I've listened to too much pirate rap and it's rotting my brain, I poured it into my water cup and stirred it around.

It sure is brown and semi-opaque. But surprisingly, it dissolved quickly and fully, resulting in a decent approximation of normal "iced tea mix" beverage. No chunks, no bran flakes in my teeth. I'm a little creeped out how they got the bran in there, but so far it seems harmless enough.

But since I had to visit Kellog's site to find this picture, I want to point out that the folks at Kellogs are a bit confused at what constitutes a "beverage". Here is a link to their "Products" page: http://www2.kelloggs.com/Product/Product.aspx Now, in the left menu, click "Beverages", and then pick either the All-Bran or Special-K brand. You will see that out of approximately 45 products total, only five are liquid. If a bowl of dry All-Bran with extra fiber counts as a liquid, then we should all start showering with fiberglass insulation tomorrow.